Featured collection
What is Straight Up?
Straight Up: What started as a stunt has turned into something greater... More than a stunt team, more than a brand- It’s a lifestyle. Since being founded in San Jose, California, in 2004, Straight Up has maintained a focus of representing the bay area’s most Straight Up riders. Our goal was not to have the absolute best riders on our team, but rather have the absolute best people on our team, that also happen to be outstanding riders. As we travel and meet new people there has been a constant request for gear. Turns out, when people love and respect you, they want to support you as well! Who would have thought... While we're rooted here in San Jose, CA, and 90% of our riders live in San Jose, we realized our peoples were from all over the States & World!- Thus, Straight Up Familia was born.
Why Familia? What Familia? Who Familia?
Familia is for the family we chose, the brothers and sisters we wish we had, the people you meet along the way that never give up on you, always keep it real, never go behind your back, always support your endeavors, and truly want to see you succeed. You know, the people who really- Keep it Straight Up.
